E-commerce & trust
The Ultimate CRO Checklist for E-commerce in 2026
Audit your store step-by-step and remove the conversion killers costing you customers.
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Conversion Rate Optimization (CRO) in 2026 is no longer about shifting a button a few pixels to the left. It is about psychological safety. Use this checklist to audit your own checkout.
CRO checklist 2026 — checkout
- 1. Contact info above the fold: Is your phone number and corporate ID visible near the buy button?
- 2. Live Verification: Do you have a dynamic badge proving your authenticity (not a JPG)?
- 3. No surprises: Is shipping calculated before they enter card details?
- 4. Clear Mobile Payments: Do you offer Apple Pay, Google Pay, and local wallets?
- 5. Readable terms: Do you have a link to approved terms directly in the checkout flow?
What is missing trust costing you?
Estimate the revenue you leave on the table when shoppers lack documented trust at checkout.
Current revenue (estimate)
DKK 187,200
Estimated lost revenue per month from missing trust
DKK 93,600
You can check off almost this entire list by installing WebshopVerified. It takes two minutes to deploy, and the result can be seen directly on your conversion rate within the first few weeks.
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