Show who runs your store (Legal requirements & Company Verification)

Anonymous webshops do not get sales. Shoppers want to know who they are buying from — and the law requires it. Hiding or minimizing business details is not just poor CRO; in most markets it is a direct violation of e-commerce and consumer-protection rules when registered company name, registration number, and contact details are not easily accessible. Serious merchants turn the obligation into an advantage: transparency that also closes sales.

1. The basic legal requirements

Online stores must disclose who the seller is before the customer is bound by the purchase. That typically includes registered company name, business registration number (such as CVR in Denmark), physical address, and contact information — email and often phone — so the shopper can reach you with questions or complaints. Details must be easy to find, not hidden behind login or buried in a PDF nobody opens. Place them in the footer, on a contact page, and repeat the essentials in checkout before payment. See the shopper legitimacy guide for what buyers expect to find.

2. Plain text in the footer is no longer enough

Static text says «we claim we are a registered business». Verified company checks say «we matched the number against the official registry». WebshopVerified fetches business data from authoritative sources and shows status on your public verify page — so shoppers do not have to guess whether the footer is honest. Pair with DNS verification so company and domain connect, and fraudsters cannot borrow a registration number without controlling the storefront.

3. Mandatory terms and conditions

Shoppers have the right to clear information before purchase: price, delivery, returns, warranty, and payment terms. Hidden or incomprehensible return policies — generic AI templates without local consumer rights — can trigger complaints, chargebacks, and regulatory action. Link to terms from the footer and checkout in the same viewport as Pay. WebshopVerified crawls and validates your terms as part of the trust signal, so you know return rules and contact details are not empty words. Read the scam-store checklist for common mistakes.

4. Turn compliance into a conversion asset

You must display business details anyway — so make them visible where it matters. A verified trust badge at checkout bundles legal transparency into a signal shoppers understand in seconds: active company, checked domain, link to proof. It reduces abandoned carts from buyers who would otherwise bounce on «who are you?». Place the badge inline at the pay button with data-position="inline" data-target="#wsv-trust-slot" and link to your verify URL — compliance and conversion in the same widget.

Get compliant — and get the badge that sells

WebshopVerified automatically checks your company registration against official registry data, validates terms and conditions, and requires DNS proof on your domain before the widget and public certificate go live. You satisfy legal requirements and add a modern trust layer that boosts conversion — not just a fine-avoidance line in the footer. Start at signup, follow the CVR onboarding guide, and combine with the cart abandonment guide when placing the badge at Pay. Questions? See the FAQ.