E-commerce & trust

Step 6: Trustpilot & Google reviews

How to find your Trustpilot profile URL and Google Place ID, and how stars appear on the badge.

4 min readUpdated 11 June 2026WebshopVerified

Subscription

Active account

CVR

Business registry

DNS

TXT proof

Badge

Three layers before the badge appears

Reviews are optional and do not gate verification—but stars on the badge strengthen checkout trust.

Find Trustpilot profile URL

1
Trustpilot profile
Open your profile on trustpilot.com and copy the address bar URL.
2
Format
Example: https://www.trustpilot.com/review/yourshop.com

Find Google profile (no Place ID needed)

1
Open Google Maps
Search your business on Google Maps and select the correct listing.
2
Copy Share link
Tap Share → Copy link—paste in the dashboard under Google. We resolve Place ID automatically.
3
Or type business name
Enter your business name (and city if needed)—we search Google for you.

Frequently asked questions

Do I need a Google Place ID?

No—paste your Maps share link or business name. If Trustpilot lookup is blocked, enter stars manually.

4 min

Trustpilot or company proof—what closes the sale?

Reviews win research—verified company wins checkout. How to combine both.

4 min

Step 5: Terms & returns (recommended)

We crawl your shop for withdrawal, complaints, and returns—and show results on the certificate.